Why use SVG for Branding?
There’s no better online format for logos than SVG; They are clear and sharp at any size or scale. The Web has finally caught up with the format. SVG made its debut in 1999, but the world wasn’t ready. Browsers lacked support, and there were no decent editing tools. Now, SVG renders in all browsers without add-ins. Many applications create or export it.
Today, the buzzword for Web developers is “Responsive Design“. This means that the graphics adapt to fit any device or any screen. Only SVG can do this. Plus, it’s easy to program, it’s interactive, high-performance and accessible.
So, Why is SVG the Best Choice for Logos?
Logos tend to be simple, yet there’s absolutely no room for error. Brands rely on their image and format matters. Bitmap graphics lose clarity when zoomed in and look awful when stretched or skewed. SVG adapts to any viewport and will appear perfect regardless of the screen size. You can’t afford to take risks with your company image, so use SVG logos.
To zoom in and out on Mac, use command + and command; on Windows, use ctrl + and ctrl –
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For a fantastic collection of SVG logos, check out Wikimedia Commons