By default, our software is placed in C:/Program Files/Visual Integrity unless you specify a different location during installation. The Visual Integrity folder will have a subfolder for each product, for example, pdf2image, pdf2picture, PDF FLY, etc, which contains all the relevant files. The .exe file with the name of your product (for example, pdf2picture.exe, pdffly.exe, etc) is the actual conversion program. Double-clicking on it will launch it.
In addition during installation, you are asked if you want icons placed on your desktop and you quick launch bar. To revisit this, just reinstall the software.