There are two important issues at play here.
First – make sure you choose the correct image format for your file type. If your PDF file is mostly text, you should choose GIF or PNG since they render images with few colors sharply. JPEG is better suited for photographic images which use many colors.
The second consideration is resolution or “dots per inch” (dpi). The resolution you choose determines the quality (and the size) of the output. Although a high resolution will yield a super-sharp image, it will also product a large file size which may impact performance. The rule of thumb is to use the lowest resolution which delivers the quality you need. Some guidelines are:
- For screen display (web or office) – use 96dpi.
- For images that will be printed on laser or inkjet printers – use 150 dpi
- For images that will be printed professionally – use 300 dpi
If you want to adjust the resolution, simply increase the dpi setting in the Options menu.